29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Alan Crocetti

United Kingdom

Alan Crocetti is a London-based jewellery brand founded by the designer of the same name, a former Central Saint Martins student. It makes provocative pieces in precious metals, such as Space ear cuffs, nose plasters and fang rings.

Facts
BaseEast London
Designer trainingCentral Saint Martins
Signature pieceSpace ear cuff
MaterialsPrecious metals
Websitealancrocetti.com
Segment
Premium
Categories
Jewellery
Sales channels
E-commerceWholesale

What is Alan Crocetti?

Alan Crocetti is a jewellery label created by the designer of the same name and based in East London. Crocetti studied womenswear at Central Saint Martins, where he made his first jewellery piece, the Pearl Core earpiece, in his final year. He cites Jean Paul Gaultier and Helmut Lang among his inspirations.

Products and positioning

The brand works in precious metals and is known for jewellery that plays with the body and with taboo. Signature designs include:

  • Criss-cross Space ear cuffs, the label's best-known piece
  • Silver and gold nose plasters
  • Viper fang rings
  • Crystal-covered chastity belts

Crocetti also makes what he calls heirloom pieces derived from mundane or erotic objects, and has described his approach as sexy without being vulgar. His jewellery has been worn by Dua Lipa, Miley Cyrus and Ezra Miller.

Distribution

Alan Crocetti sells through its own website and through international luxury e-tailers such as SSENSE, where its earrings and men's jewellery are stocked.

Why it matters

Alan Crocetti is part of a generation of London jewellers blurring the line between menswear and womenswear, and its ear cuffs helped make sculptural, gender-neutral jewellery a fixture of contemporary fashion.

Frequently asked questions

Who is Alan Crocetti?

Alan Crocetti is a London-based jewellery designer who studied at Central Saint Martins and runs a label under his own name.

What is Alan Crocetti known for?

The brand is known for its Space ear cuffs, nose plasters and fang rings in silver and gold.

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