29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Sheila Fleet

United Kingdom

Sheila Fleet is a Scottish jewellery brand founded in 1993 by designer Sheila Fleet in Tankerness, Orkney. It designs and makes hand enamelled and precious metal jewellery in its Orkney workshop.

Facts
Founded1993
FounderSheila Fleet
WorkshopTankerness, Orkney
SignatureHand enamelled jewellery
Websitesheilafleet.com
Segment
Premium
Categories
JewelleryAccessories
Sales channels
Own storesWholesaleE-commerce

What is Sheila Fleet?

Sheila Fleet Jewellery is a Scottish jewellery maker based in Orkney. Every piece is designed, made and dispatched from its workshop in Tankerness, where a team of skilled craftspeople works.

History

Sheila Fleet set up the business in 1993 in a converted shed at her home in Tankerness, with her husband Rick and son Martin. Enamel was introduced in October 1993 and has become a signature of the brand. On site casting began in 2005, and since 2017 the company has been authorised to use Scottish Gold from the Cononish mine.

Products and positioning

  • Rings, including engagement, wedding, Celtic and enamel designs
  • Necklaces, earrings, bracelets and bangles
  • Men's jewellery, cufflinks and kilt pins
  • Scarves and gift items

Distribution

The brand runs galleries in Kirkwall and at the Kirk Gallery in Orkney, plus shops in Edinburgh, Glasgow and St Andrews. It also has over 70 stockists across the UK, Europe and the United States, and sells online.

Why it matters

Sheila Fleet shows how a regional craft jeweller can grow a recognised brand from a remote island base, keeping production local while building its own retail network.

Frequently asked questions

Where is Sheila Fleet jewellery made?

Sheila Fleet jewellery is designed and made at the company's workshop in Tankerness, Orkney, Scotland.

Who founded Sheila Fleet?

Jewellery designer Sheila Fleet founded the business in 1993 with her husband Rick and son Martin.

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