Astrid & Miyu
United Kingdom
Astrid & Miyu is a jewellery brand founded in 2012 by Connie Nam and based in the United Kingdom. It sells earrings, necklaces, bracelets, rings and charms through its own London and UK stores and online.
| Founded | 2012 |
|---|---|
| Founder | Connie Nam |
| Country | United Kingdom |
| Main channels | Own stores, e-commerce |
| Website | astridandmiyu.com |
What is Astrid & Miyu?
Astrid & Miyu is a jewellery brand founded in 2012 by Connie Nam, who was born in Seoul. The brand operates stores in London and across the UK and sells online.
Products and positioning
The range includes earrings, necklaces, bracelets, rings and charms, as well as piercing jewellery. Gift wrap and gift bags are offered alongside the collections.
The brand's stores offer services beyond retail:
- Piercing
- Permanent jewellery welding
- Tattoos
- Engraving and bespoke jewellery
- Private in-store events
Distribution
Astrid & Miyu describes its own jewellery stores across London and the UK as a core channel. Its website offers free standard delivery to the UK, the EU, the US and Canada, with international shipping to other regions, and the brand also has a mobile app. Its own about page does not mention wholesale.
Why it matters
The brand combines product retail with in-store services such as piercing and permanent jewellery, which makes its boutiques an experience-led channel as well as a point of sale.
Frequently asked questions
Who founded Astrid & Miyu?
Astrid & Miyu was founded in 2012 by Connie Nam, who was born in Seoul.
What does Astrid & Miyu sell?
It sells jewellery including earrings, necklaces, bracelets, rings, charms and piercing jewellery.