Jewel Tree London
Jewel Tree London is an independent premium jewellery brand based in Notting Hill, London. It designs bold, sculptural pieces in sterling silver with 18ct gold vermeil and semi-precious stones.
| Base | Notting Hill, London |
|---|---|
| Materials | Sterling silver, 18ct gold vermeil, semi-precious stones |
| Design inspiration | Nature and architecture |
| Website | jeweltreelondon.com |
What is Jewel Tree London?
Jewel Tree London is an independent jewellery brand based in Notting Hill, London. Its founder came to jewellery from a background in furniture design, an influence that shows in the brand's sculptural approach.
Products and positioning
The brand designs premium contemporary jewellery, including bold and sculptural pieces. Its designs draw on forms found in nature and architecture, translated into simple, strong shapes.
- Sterling silver with 18ct gold vermeil
- Semi-precious stones
- Bold, sculptural designs
- Pieces that play with traditional notions of gender conformity
Simplicity is a guiding principle, and many designs are intended to be worn regardless of gender, reflecting a more fluid view of jewellery.
Values
Jewel Tree London emphasises ethical and sustainable production. It highlights the use of re/upcycled materials, responsible packaging and charitable donations, and it positions itself as an independent brand rather than part of a larger group.
Distribution
The brand sells online, including through curated marketplaces for independent designers such as Wolf & Badger and Notonthehighstreet.
Why it matters
Jewel Tree London reflects a wider movement of small, design-led jewellery labels that combine accessible precious materials with sustainability commitments and inclusive, gender-fluid design.
Frequently asked questions
Where is Jewel Tree London based?
Jewel Tree London is based in Notting Hill, London.
What materials does Jewel Tree London use?
The brand uses sterling silver with 18ct gold vermeil and semi-precious stones, alongside re/upcycled materials.