Avgvst
Avgvst is a Russian jewellery brand founded in 2013 by Natalia Bryantseva and made by hand in Yekaterinburg. It is known for minimalist pieces in sterling silver and 14 carat gold set with rock crystal and Ural gemstones.
| Founded | 2013 |
|---|---|
| Founder | Natalia Bryantseva |
| Production | Handmade in Yekaterinburg |
| Materials | Silver, 14 carat gold, rock crystal, Ural gemstones |
| Website | jewelry-in-august.shop |
What is Avgvst?
Avgvst is a jewellery label founded in 2013 by Natalia Bryantseva. Every piece is handmade in Yekaterinburg, where the brand opened its first store. Its tagline translates as "jewellery for those who don't wear jewellery".
Products and positioning
The brand favours simple, practical designs without pompous detail, intended to move with the body rather than sit on it as decoration. It works with rock crystal, citrine and other Ural gemstones, set in sterling silver and 14 carat gold. Typical pieces include swivel rings, which have been among its best sellers, oversized heart shaped glass pendants, single cross earrings, rose shaped signet rings and shield shaped hoops. Collections draw on art history, mid century portraiture and vintage jewellery boxes.
Distribution
After its first Yekaterinburg store, Avgvst added showrooms in Moscow and St Petersburg, recognisable by their bright yellow interiors, and sells online. The brand was nominated in the fashion and design category of the Made in Russia 2022 awards.
Why it matters
Avgvst is an example of a regional jewellery label that built a national following through a clear design signature, local materials and its own retail.
Frequently asked questions
Who founded Avgvst?
Avgvst was founded in 2013 by Natalia Bryantseva.
Where is Avgvst jewellery made?
Avgvst pieces are handmade in Yekaterinburg, Russia, where the brand opened its first store.