29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Atasay

Turkey

Atasay is a Turkish jewellery company founded in 1937 in Civril, Denizli, by Atasay Kamer. It sells jewellery through a network of more than 170 branches in Turkey.

Facts
Founded1937, Civril, Denizli
FounderAtasay Kamer
Branches172
CategoryJewellery
Websiteatasay.com
Segment
Premium
Categories
Jewellery
Sales channels
Own stores

What is Atasay?

Atasay is a jewellery company from Turkey. Its origins go back to the 1930s, with the company dating its foundation to 1937 in Civril, Denizli. The business is associated with its founder, Atasay Kamer, who today serves as honorary president and devotes his time to education and culture.

History

A tour of Anatolia undertaken by Atasay Kamer in 1965 shaped the founding of Atasay Jewellery as it is known today. The company is credited with helping to move Turkish jewellery making from a traditional craft trade towards an industrialised sector, and many people who worked alongside Kamer went on to found jewellery businesses of their own.

Distribution

Atasay sells through a retail network of 172 branches in Turkey.

Why it matters

Atasay illustrates how a family jewellery business in Turkey grew into a national retail brand, and how its founder influenced the wider development of the country's jewellery industry. As Turkish jewellery manufacturing has become more industrial and retail more organised, companies like Atasay have shaped both production practices and the way fine jewellery reaches consumers through branded store networks.

Frequently asked questions

Who founded Atasay?

Atasay was founded by Atasay Kamer, who is now the company's honorary president.

Where is Atasay from?

Atasay is a Turkish jewellery company founded in 1937 in Civril, in the province of Denizli.

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