Bee Goddess
Bee Goddess is a fine jewellery brand founded in 2007 by Turkish designer Ece Şirin, who describes it as a talismanic jewellery line. It makes 18 karat gold and diamond pieces inspired by ancient symbols and Anatolian mythology.
| Founded | 2007 |
|---|---|
| Founder | Ece Şirin |
| Materials | 18 karat gold, diamonds |
| Signature motif | The bee |
| Website | beegoddess.com |
What is Bee Goddess?
Bee Goddess is a fine jewellery label created by Turkish designer Ece Şirin, who previously worked in marketing at Microsoft and Coca-Cola. She launched the brand in 2007 as a line of talismanic fine jewellery, working with an artisan studio in Istanbul and later basing herself in London.
Design and inspiration
The brand draws on ancient symbols from around the world, each intended to represent qualities such as power, happiness, love or wisdom. Its name refers to the beehive tiara of an Anatolian goddess, and the bee, seen as a messenger from the gods, appears across collections as the brand icon. Şirin also cites the Mother Goddess archetype of Çatalhöyük as a starting point.
Products and positioning
- Pendants and dainty chain necklaces
- Rings, earrings and ear cuffs
- Bracelets
- BABAS, a line offering a different perspective on men's jewellery
Pieces are made in 18 karat yellow or rose gold with diamond accents.
Why it matters
Bee Goddess is one of the Turkish-founded jewellery names to build an international profile around storytelling, combining Anatolian heritage with a symbolic, collectable product concept.
Frequently asked questions
Who founded Bee Goddess?
Bee Goddess was founded in 2007 by Turkish designer Ece Şirin.
What inspires Bee Goddess jewellery?
The designs draw on ancient symbols and Anatolian mythology, with the bee motif referring to the beehive tiara of an Anatolian goddess.