29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Begüm Khan

Turkey

Begüm Khan is a Turkish jewellery brand founded by designer Begüm Kiroglu, known for bold statement pieces that reinterpret Ottoman culture with a contemporary edge. It makes earrings, necklaces and other jewellery featuring insects, animals and the evil eye.

Facts
FounderBegüm Kiroglu
OriginTurkey
CategoryStatement jewellery
Signature motifsInsects, animals, evil eye
Websitebegumkhan.com
Segment
Premium
Categories
JewelleryAccessories
Sales channels
E-commerceWholesale

What is Begüm Khan?

Begüm Khan is a jewellery label created by Turkish designer Begüm Kiroglu, who grew up in Istanbul and was educated in Shanghai. The brand is described in the design press as a Turkish jeweller whose work moves between East and West, combining the decorative heritage of Ottoman culture with a modern, playful attitude.

Products and positioning

The collections are built around recurring motifs: the evil eye, oversized animals, frogs, turtles, butterflies and, most visibly, insects such as scarabs and beetles, which are often rendered in coral. Kiroglu has described the mouse as a symbol of hope, beauty and optimism, and figurative pieces of this kind are central to the label's identity.

  • Materials: gold, gold plating, chunky chains, coloured stones, crystals and coral
  • Signature pieces: sculptural statement earrings and cuffs
  • Style: maximalist, symbolic and historically referenced

The brand has been sold through international luxury e-commerce retailers alongside its own online shop, positioning it in the premium segment of designer costume and fine jewellery.

Why it matters

Begüm Khan is one of the Turkish jewellery labels that has built international recognition by drawing on local cultural heritage rather than global trends. Its use of distinctive motifs gives the brand an instantly recognisable visual language, which is an asset in a crowded accessories market where many products look interchangeable.

Frequently asked questions

Who is behind Begüm Khan?

Begüm Khan was created by Turkish designer Begüm Kiroglu, who grew up in Istanbul and studied in Shanghai.

What does Begüm Khan make?

The brand makes statement jewellery such as earrings, necklaces and cuffs, often featuring insects, animals and Ottoman inspired motifs.

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