29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Noor Fares

United Kingdom

Noor Fares is a London fine jewellery brand founded in 2009 by the designer of the same name. It creates jewellery rooted in symbolism, spirituality and gemstone traditions, using ethically sourced gold and hand-carved stones.

Facts
Founded2009
FounderNoor Fares
Based inLondon
StockistsNet-a-Porter, Bergdorf Goodman
Websitenoorfares.com
Segment
Luxury
Categories
Jewellery
Sales channels
WholesaleE-commerceDepartment stores

What is Noor Fares?

Noor Fares is an eponymous fine jewellery house based in London. The designer was raised in Paris, shaped by her Lebanese heritage, and studied history of art at Tufts University, gemmology at the Gemological Institute of America and completed an MA at Central Saint Martins before founding the brand in 2009.

Products and positioning

The brand describes its work as sacred jewellery rooted in symbolism, spirituality and the traditions of gemstone healing. Designs draw on travel, sacred sites, talismans and esoteric symbols from many cultures.

  • Ethically sourced gold from refineries
  • Traced gemstones and hand-carved stones that keep their natural inclusions
  • Collections including Khandha, Prisma, Padma, Inayat, Tilsam, Sri Yantra and Flower of Life

Distribution

Noor Fares has a West London showroom open by appointment and sells online. Its jewellery is stocked by retailers including Net-a-Porter, Bergdorf Goodman and Twist.

Why it matters

The brand is part of a wave of independent fine jewellers building distinctive positioning around meaning and material provenance, selling through luxury e-commerce and department stores rather than a large store network.

Frequently asked questions

Who is Noor Fares?

Noor Fares is a jewellery designer of Lebanese heritage, raised in Paris, who founded her London-based brand in 2009.

Where is Noor Fares jewellery sold?

It is sold online, by appointment at a West London showroom and through stockists such as Net-a-Porter and Bergdorf Goodman.

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