14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Serge Thoraval

France

Serge Thoraval is a Paris jewellery house known for engraved silver bangles, bracelets and rings carrying lines of poetry. Its workshop and boutique are in the Marais.

Facts
DesignerSerge Thoraval
Boutique16 Rue Chapon, Paris
MaterialEngraved silver
Price rangeAbout 100 to 500 euros
Websitesergethoraval.com
Segment
Premium
Categories
Jewellery
Sales channels
Own storesWholesale

What is Serge Thoraval?

Serge Thoraval is a Parisian jewellery brand named after its designer, who worked for fashion houses including Paco Rabanne, Lanvin, Agnès b. and Montana. After his death in 1999, former collaborators and associates continued his work.

Products and positioning

The house is known for engraved silver jewellery, particularly bangles, bracelets and rings carrying words of love and poetry. Engravings draw on writers such as Alfred de Musset, Charles Baudelaire and Alain. Pieces are typically priced between 100 and 500 euros.

  • Engraved silver bangles and bracelets
  • Rings with poetic inscriptions
  • Messages on themes of love

Distribution

The brand's boutique is at 16 Rue Chapon in the Marais, Paris, with a large workshop at the back of the shop. Serge Thoraval also has a following in Japan, where it is presented as a popular French accessories brand and has produced limited-edition engraved bangles for film releases.

Why it matters

Serge Thoraval shows how a small atelier can sustain a recognisable signature, here personal engraved messages, and carry it into international markets well beyond its Paris workshop.

Frequently asked questions

Where is Serge Thoraval from?

Serge Thoraval is a Paris jewellery brand with its boutique and workshop in the Marais.

What is Serge Thoraval known for?

It is known for silver bangles, bracelets and rings engraved with lines of poetry and love messages.

All brands