ZAG Bijoux
ZAG Bijoux is a Paris jewellery brand founded in 2009 by Michelle Zhang. It designs everyday necklaces, bracelets, earrings and rings in gold-tone stainless steel, often set with natural stones.
| Founded | 2009 |
|---|---|
| Founder | Michelle Zhang |
| Based in | Paris, France |
| Main material | 316L stainless steel, gold-tone |
| Website | zagbijoux.fr |
What is ZAG Bijoux?
ZAG Bijoux is a French fashion jewellery brand based in the Marais district of Paris. It was founded in 2009 by Michelle Zhang, who was later joined by her brother Hervé. Their aim was to create elegant, good-quality jewellery that can be worn every day.
Products and positioning
The brand works mainly in 316L stainless steel with a gold-tone finish, a material chosen for durability and everyday wear. Many designs incorporate natural stones such as lapis lazuli, malachite and turquoise. The range covers necklaces, bracelets, bangles, earrings and rings, with pieces such as the Œdipe bracelet, Teru bangle, Racine necklace and Kora ring, plus occasional limited editions.
Production is carried out with partner jewellers in Hong Kong, in a workshop of around 50 specialists, with each piece passing several quality checks.
Distribution
ZAG Bijoux sells through its own online shop and to independent retailers. It has exhibited at UK trade events including The Jewellery Show and Top Drawer, and is represented in the French jewellery and accessories trade body Francéclat's international directory.
Why it matters
ZAG Bijoux is part of a wave of Parisian brands that use stainless steel to offer gold-look jewellery at accessible prices, a segment that relies heavily on wholesale to boutiques.
Frequently asked questions
Where is ZAG Bijoux from?
ZAG Bijoux is a jewellery brand from Paris, France, founded in 2009.
What is ZAG Bijoux jewellery made of?
Its jewellery is mainly made of 316L stainless steel with a gold-tone finish, often combined with natural stones such as lapis, malachite and turquoise.