Agatha
King Power Group · France
Agatha is a French fashion jewellery brand founded in Paris in 1974 by Michel Quiniou. It makes affordable jewellery and watches, recognisable by its Scottie dog emblem.
| Founded | 1974, Paris |
|---|---|
| Founder | Michel Quiniou |
| Owner | King Power Group (since 2006) |
| Points of sale | More than 300 worldwide |
| Website | agatha.fr |
What is Agatha?
Agatha, also known as Agatha Paris, is a fashion jewellery brand founded in Paris in 1974 by Michel Quiniou. Its aim has been to move fashion jewellery from cheap to chic with distinctive pieces at affordable prices.
History
In July 2006 the brand was acquired from its founder by King Power Group, which has since developed it internationally. Its emblem, the Scottie dog, was named after the founder's own Scottish terrier and has become synonymous with the brand.
Products and positioning
Agatha releases Spring/Summer and Autumn/Winter collections every year. Its lines include:
- The Scottie line, built around the dog emblem
- Ceramic pieces and the Paris range
- The AGAT'YOU collection
- Watches such as the Freedom collection
Distribution
The brand has more than 300 points of sale worldwide. Europe remains its core market, with expansion into Asia and the Middle East. Agatha is also sold on board several international airlines and targets airport and duty free retail.
Why it matters
Agatha is one of the established French names in affordable fashion jewellery, and its Scottie dog shows how a single recognisable emblem can carry a brand across markets and channels.
Frequently asked questions
Where is Agatha jewellery from?
Agatha is a French brand founded in Paris in 1974.
Why is there a Scottie dog on Agatha jewellery?
The Scottie dog is the brand's emblem, named after founder Michel Quiniou's own Scottish dog.