Histoire d’Or
Thom Europe · France
Histoire d'Or is a French jewellery retailer and brand belonging to the Thom Europe group, with more than 400 stores in France. It sells gold, silver, steel and gold-plated jewellery as well as watches.
| Started | 1986 |
|---|---|
| Group | Thom Europe |
| Stores | More than 400 in France |
| Origin | France |
| Website | histoiredor.com |
What is Histoire d'Or?
Histoire d'Or is a French jewellery brand and retailer that began in the late 1980s, with 1986 given as its start. It is part of the Thom Europe group, which also includes Marc Orian and Trésor.
Products and positioning
The range includes jewellery in 375 gold, 925 silver, steel and gold plate, with natural stones and zirconium. Typical products are necklaces, rings, bracelets and earrings. The brand also sells watches, both its own collection and models from partner brands such as Fossil, Festina, Cluse and Hugo Boss.
It is positioned as accessible, family-oriented jewellery, a popular jeweller in the positive sense of the term.
Distribution
Histoire d'Or operates more than 400 stores in France. Alongside sales, it offers services such as engraving, resizing, custom creation and gold buyback.
Why it matters
With a store network of this size, Histoire d'Or is one of the most widespread jewellery retail brands in France, serving shoppers who look for gold and silver jewellery at accessible prices.
Frequently asked questions
Who owns Histoire d'Or?
Histoire d'Or belongs to the Thom Europe group, which also includes Marc Orian and Trésor.
What does Histoire d'Or sell?
Histoire d'Or sells gold, silver, steel and gold-plated jewellery, plus watches from its own collection and partner brands.