14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Gas Bijoux

France

Gas Bijoux is a French jewellery and accessories house founded by André Gas, whose pieces are made in a workshop in the hills above Marseille. It began in Saint-Tropez with handmade lucky-charm jewellery.

Facts
Founded1969
FounderAndré Gas
WorkshopHills above Marseille, France
ReachMore than 500 partners in nearly 50 countries
Websitegasbijoux.com
Segment
Mid-market
Categories
JewelleryAccessoriesBagsBeauty
Sales channels
Own storesWholesaleE-commerce

What is Gas Bijoux?

Gas Bijoux is a French fashion jewellery brand. According to the company, it was founded in 1969 on the beaches of Saint-Tropez by André Gas, a young artist from Marseille who had trained at the École des Beaux-Arts.

Products and positioning

The brand began with handmade lucky-charm jewellery inspired by Mediterranean light. Its range now includes earrings, bracelets, rings, necklaces and enamelled pieces, among them the Strada bracelet launched in 1985. It has since added men's and children's lines, a fragrance collection that began in 2006 and raffia bags launched in 2021.

  • Earrings, bracelets, rings and necklaces
  • Men's and children's lines
  • Fragrances and raffia bags

Production

Design and production share one roof in a historic workshop in the hills above Marseille, where about 70 artisan-designers work.

Distribution

Gas Bijoux describes a network of more than 500 partners in nearly 50 countries. It also runs its own boutiques in cities including Saint-Tropez, Paris, New York, Milan, Lyon, Toulouse, Bordeaux, Miami and Cannes, together with an online store.

Frequently asked questions

Where is Gas Bijoux from?

Gas Bijoux is a French brand founded in Saint-Tropez, with its workshop in the hills above Marseille.

Who founded Gas Bijoux?

Gas Bijoux was founded by André Gas, an artist from Marseille and a graduate of the École des Beaux-Arts.

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