HIPANEMA
Hipanema is a French jewellery and accessories brand founded in 2012 by two female designers. It is known for colourful multi-row cuff bracelets inspired by Rio de Janeiro.
| Founded | 2012 |
|---|---|
| Origin | France |
| Signature product | Multi-row cuff bracelet |
| Inspiration | Rio de Janeiro |
| Website | hipanema.com |
What is Hipanema?
Hipanema is a French jewellery brand born in 2012 from the meeting of two designers. Its name is a play on Ipanema, the well-known neighbourhood of Rio de Janeiro.
Products and positioning
The brand draws on the colours and festive atmosphere of Rio's beaches and on Brazilian joy of living, freedom and sensuality. It describes its style as bohemian chic, blending Parisian elegance with Brazilian exuberance, and celebrates femininity in its many forms.
- Multi-row cuff bracelets, the brand's signature, with a gold magnetic clasp bearing the logo
- Statement necklaces with oversize pendants and pearl cascades
- Earrings
- Bags and pouches with fringes, pompoms and colourful embroidery
Hipanema says it works with local artisans and mixes traditional know-how with modern design, presenting each piece as an invitation to travel.
Distribution
The brand is carried by French department store Galeries Lafayette, among other retailers.
Why it matters
Hipanema is a young French accessories label with a recognisable signature product, the cuff bracelet, and a clearly defined holiday-inspired identity.
Frequently asked questions
Where is Hipanema from?
Hipanema is a French brand founded in 2012 by two female designers.
What does Hipanema sell?
Hipanema sells jewellery, notably multi-row cuff bracelets, as well as necklaces, earrings, bags and pouches.