Prima Gold

Prima Gold is a Thai jewellery brand launched in 1992 by Pranda Jewelry, known for 24K pure gold jewellery. It sells gold and diamond jewellery and gold art pieces through more than 50 stores in Thailand and online.

What is Prima Gold?

Prima Gold is a Thai jewellery brand created by Bangkok based Pranda Jewelry. It is built around 99.99 percent pure gold and describes itself as a popular Thai jewellery name for over 30 years, known for its designs and special techniques.

History

Pranda introduced Prima Gold in 1992 and opened its first two Prima Gold stores in Bangkok in 1993. The retail network grew through company owned shops in Thailand and franchised stores across Asia and the Middle East, with the first stores in China opening at the end of 2003. A dedicated subsidiary, Prima Gold International, was set up to develop branded sales.

Products and positioning

The brand's offer includes:

• 24K gold pendants, rings, earrings, bracelets and necklaces
• 9K gold settings and diamond jewellery
• Certified loose diamonds
• Gold coated artwork, gold plated and bronze sculptures

Collections such as Siam Panarai, Butterfly Concerto and Noble Collection sit alongside gift selections for birthdays, newborns, weddings and retirement.

Distribution

Prima Gold operates more than 50 stores across Thailand and sells online with nationwide delivery, care and repair services and a membership programme.

Why it matters

Prima Gold shows how a Thai jewellery manufacturer built its own retail brand around pure gold craftsmanship, moving from production for global labels into branded retail.

Frequently asked questions

Who owns Prima Gold?

Prima Gold was created by Pranda Jewelry, a Bangkok based jewellery manufacturer, which launched the brand in 1992.

What does Prima Gold sell?

Prima Gold sells 24K gold and diamond jewellery as well as gold coated art and sculptures.

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