29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Beauty Gems

Beauty Gems Group · Thailand

Beauty Gems is a Thai jewellery manufacturer and retailer that began as a family business in 1964. It designs and produces jewellery for international clients through OEM and ODM manufacturing and sells high jewellery under its own name.

Facts
Roots1964, family business
Founder and chairmanPornsit Sriorathaikul
CountryThailand
ModelOEM and ODM manufacturing plus own retail
Websitebeautygems.com
Segment
Luxury
Categories
Jewellery
Sales channels
Own storesWholesaleE-commerce

What is Beauty Gems?

Beauty Gems is a jewellery group from Thailand that traces its roots to 1964, when it began as a family-owned business. Its chairman and founder is Pornsit Sriorathaikul.

Products and positioning

The group works on two fronts. As a manufacturer it designs and produces jewellery for brands around the world on an OEM and ODM basis, and it describes its plant as among the most advanced jewellery manufacturing facilities in Asia. As a brand it presents high jewellery and one-off masterpieces, including collections such as BG Masterpieces and The Enchanted Pumpkin.

Its pieces have featured rubies, sapphires, diamonds and jade in brooches and necklaces. The company has also undertaken culturally significant work in Thailand, including restoring the gold robes of the Emerald Buddha and making replicas of the royal barges.

Distribution

Beauty Gems combines manufacturing for international customers with retail operations in Thailand and an online shop on its website.

Why it matters

Beauty Gems reflects Thailand's position as a major jewellery manufacturing hub, combining large-scale production for global brands with a high jewellery identity of its own.

Frequently asked questions

Who founded Beauty Gems?

Beauty Gems Group's founder and chairman is Pornsit Sriorathaikul; the business began as a family company in 1964.

What does Beauty Gems do?

Beauty Gems manufactures jewellery for international brands and sells high jewellery under its own name in Thailand.

All brands