8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Roberto Coin

Italy

Roberto Coin is an Italian luxury jewellery brand founded in Vicenza in 1977 by Roberto Coin. Its best known signature is a small ruby set on the inside of each piece, and a reseller profile reports sales at more than 800 points of sale in 53 countries.

Facts
Founded1977, Vicenza
FounderRoberto Coin
OriginItaly
SignatureSmall ruby inside each piece
SegmentJewellery
Websiterobertocoin.com
Segment
Luxury
Categories
Jewellery
Sales channels
WholesaleOwn storesE-commerce

What is Roberto Coin?

Roberto Coin is an Italian jewellery house named after its founder, who was born in Venice on 25 July 1944. It is known for fine gold jewellery and for a discreet brand mark: each piece carries a small ruby on the inside.

History

According to a jewellery reseller's profile, Roberto Coin lost his father young and attended boarding school in Switzerland. He then worked in the hotel trade in England, owning a cafe, a restaurant and a hotel, before selling those businesses to move into jewellery manufacturing in Italy. The company was founded in Vicenza in 1977 and at first manufactured jewellery for other Italian brands. In 1996 it launched its own Coin branded line.

Products and positioning

The brand sits in the luxury fine jewellery segment. The ruby mark inside each piece acts as a signature that distinguishes it from other Italian gold jewellers. The sources consulted do not list specific collections, so none are named here.

Business model and distribution

The same profile says Roberto Coin pieces are sold at more than 800 points of sale in 53 countries across Europe, Asia, North America and South America. That figure comes from a third party reseller and has not been confirmed on an official brand page in this research. The history of the company, which began as a contract manufacturer before launching its own brand in 1996, suggests a model built on wholesale relationships with jewellers, but the sources do not break down the split between wholesale, own boutiques and online.

Why it matters

Roberto Coin illustrates the path from private label manufacturing to an international signature brand in Italian jewellery. Ownership and current management are not stated in the sources reviewed, so they are intentionally left out of this profile.

Frequently asked questions

Who founded Roberto Coin?

Roberto Coin, born in Venice in 1944, founded the company in Vicenza in 1977. It first produced jewellery for other brands and launched its own line in 1996.

What is special about Roberto Coin jewellery?

Each piece carries a small ruby set on the inside, which serves as the brand's signature mark. The brand works in luxury fine jewellery.

All brands