8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Marco Bicego

Italy

Marco Bicego is an Italian luxury jewellery brand founded in 2000 by designer Marco Bicego. It is known for handmade 18 karat gold pieces, with the Jaipur and Lunaria collections among its signature lines.

Facts
Founded2000
FounderMarco Bicego
OriginItaly
Signature linesJaipur, Lunaria
SegmentJewellery
Websitemarcobicego.com
Segment
Luxury
Categories
Jewellery
Sales channels
WholesaleE-commerceOwn stores

What is Marco Bicego?

Marco Bicego is an Italian fine jewellery label named after its founder and designer. A brand directory describes it as a luxury jewellery house founded in 2000 whose pieces are handmade and blend traditional Italian craftsmanship with modern design.

Products and positioning

The brand's signature lines are the Jaipur Collection, which combines 18 karat gold with semi-precious stones, and the Lunaria Collection, which uses 18 karat gold with diamonds. Other named collections include Marrakech, Paradise and Siviglia. The emphasis on gold, stones and artisanal finishing places it in the luxury and fine jewellery segment, below the grand high jewellery houses but above fashion jewellery.

Business model and distribution

The brand is described as sold in stores worldwide and online. The sources consulted for this profile do not give figures for its own boutiques, its wholesale accounts or its online share, and they do not state who owns the company or where it is headquartered, so those points are left open rather than guessed.

Why it matters

Marco Bicego is a useful reference for the group of independent Italian jewellers that built international wholesale businesses from the 2000s onwards, selling through specialist jewellers and department stores rather than relying only on mono-brand retail. Beyond the facts above, only limited public information could be verified for this profile, so details such as revenue, ownership and current leadership are intentionally not stated.

Frequently asked questions

Where is Marco Bicego from?

Marco Bicego is an Italian jewellery brand. It was founded in 2000 by the designer Marco Bicego and is known for handmade 18 karat gold pieces.

Is Marco Bicego a luxury brand?

It is positioned as a luxury fine jewellery brand, working in 18 karat gold with diamonds and semi-precious stones. It sits in the fine jewellery segment rather than fashion jewellery.

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