Atelier VM
Atelier VM is an Italian fine jewellery brand founded in Milan in 1998 by Marta Caffarelli and Viola Naj-Oleari. It is best known for L'Essenziale, an 18 carat gold bracelet welded directly onto the wrist.
| Founded | 1998, Milan |
|---|---|
| Founders | Marta Caffarelli, Viola Naj-Oleari |
| Signature | L'Essenziale (2014) |
| Material | 18 carat gold |
| Website | ateliervm.com |
What is Atelier VM?
Atelier VM is a jewellery house from Milan, Italy. It designs fine jewellery in 18 carat gold, with a particular focus on pieces that are welded on rather than fastened with a clasp.
History
The brand was founded in 1998 by Marta Caffarelli and Viola Naj-Oleari, who met as friends at high school.
Products and positioning
Atelier VM's signature is L'Essenziale, introduced in 2014: a fine 18 carat gold thread bracelet welded directly onto the wrist without a clasp. The welded jewellery concept has become central to the brand's identity, framed around the idea of a lasting bond. Other collections include:
- Welded bracelets
- 18 carat gold rings, necklaces and earrings
- Mémoire, a jewel designed with British actress Amber Anderson
- Due Nomadi, a gold collection
Why it matters
Atelier VM anticipated the international trend for permanent, welded jewellery, and its L'Essenziale bracelet has become a reference product in the category. The brand is a strong example of contemporary Italian fine jewellery built around a single signature concept, and it has been featured in jewellery titles such as VO+ and Mojeh.
Frequently asked questions
Who founded Atelier VM?
Atelier VM was founded in Milan in 1998 by Marta Caffarelli and Viola Naj-Oleari.
What is the Atelier VM L'Essenziale bracelet?
L'Essenziale is an 18 carat gold thread bracelet welded directly onto the wrist without a clasp, introduced in 2014.