29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Chow Sang Sang

Hong Kong

Chow Sang Sang is a Hong Kong jewellery brand founded in Guangzhou in 1934. It sells gold, platinum and diamond jewellery through more than 200 stores in Greater China and online.

Facts
Founded1934, Guangzhou
FounderChow Fang Pu
HeadquartersKowloon, Hong Kong
ListingHong Kong Stock Exchange (116)
StoresHong Kong, Macau, Taiwan, mainland China
Websitechowsangsang.com
Segment
Premium
Categories
JewelleryWatches
Sales channels
Own storesE-commerce

What is Chow Sang Sang?

Chow Sang Sang (周生生) is one of the established jewellery retailers of Greater China. It was founded in Guangzhou in 1934 by Chow Fang Pu and is headquartered in Kowloon, Hong Kong. The company has been listed on the Hong Kong Stock Exchange since 1973.

History

After Guangzhou fell to Japanese forces, the business moved to Macau in 1938, before building its base in Hong Kong.

Products and positioning

Chow Sang Sang sells fine jewellery that blends classic and fashionable design. Its range includes:

  • Rings, including engagement rings
  • Necklaces, pendants and earrings
  • Bangles, bracelets and charms
  • Gold and platinum pieces sold by weight

Alongside retail jewellery the group runs a precious metals wholesale business, and its site links to Rolex and Tudor offers.

Distribution

The brand operates more than 50 stores in Hong Kong, Macau and Taiwan and around 155 stores in 60 cities in mainland China, supported by official online stores for each region.

Why it matters

As a family founded jeweller with nearly a century of history, Chow Sang Sang is a benchmark for how Hong Kong's gold and jewellery houses combine weight based gold retail with design led collections and online sales.

Frequently asked questions

When was Chow Sang Sang founded?

Chow Sang Sang was founded in 1934 in Guangzhou by Chow Fang Pu.

Where is Chow Sang Sang based?

Its headquarters are in the Chow Sang Sang Building in Kowloon, Hong Kong.

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