29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Lukfook Jewellery

Luk Fook Holdings · Hong Kong

Lukfook Jewellery is a Hong Kong jewellery brand operated by Luk Fook Holdings, which opened its first shop in 1991. It sells gold, platinum and gem-set jewellery through a large network of shops in mainland China, Hong Kong and abroad.

Facts
First shop1991, North Point, Hong Kong
ChairmanWong Wai Sheung
ListingHong Kong Stock Exchange, 1997 (0590)
Mainland shopsMore than 3,240
Websitelukfook.com
Segment
Premium
Categories
JewelleryWatches
Sales channels
Own storesFranchiseWholesaleLicensing

What is Lukfook Jewellery?

Lukfook Jewellery is a Hong Kong jewellery retailer and brand owned by Luk Fook Holdings (International) Limited. The group is led by chairman and chief executive Wong Wai Sheung and has been listed on the Main Board of the Hong Kong Stock Exchange since May 1997.

History

The first Lukfook Jewellery shop opened in North Point, Hong Kong, in 1991. The group has since grown into one of the largest jewellery chains in the region and has added gemstone testing through China Gems Laboratory and a processing plant in Panyu, Guangzhou.

Products and positioning

The group's business covers sourcing, design, wholesale, trademark licensing and retail of:

  • Gold and platinum jewellery
  • Gem-set jewellery
  • Mid to high end watches

Distribution

Lukfook operates more than 3,240 shops in mainland China, many under licensing arrangements, alongside stores in Hong Kong and Macau and in markets including Canada, the United States, Singapore, Malaysia, South Korea and Cambodia.

Why it matters

Lukfook is a major player in Greater China's gold and jewellery market, and its licensed store model has been central to its rapid expansion across mainland China.

Frequently asked questions

Where is Luk Fook from?

Lukfook Jewellery is a Hong Kong brand; its first shop opened in North Point in 1991.

What does Luk Fook sell?

Lukfook sells gold, platinum and gem-set jewellery, and has also moved into mid to high end watches.

All brands