Armitron
E. Gluck Corporation · United States
Armitron is an American watch brand founded in 1975 by Eugen Gluck and owned by E. Gluck Corporation of Little Neck, New York. It makes quartz and automatic watches for men and women.
| Founded | 1975 |
|---|---|
| Founder | Eugen Gluck |
| Owner | E. Gluck Corporation |
| HQ | Little Neck, New York |
| Website | armitron.com |
What is Armitron?
Armitron is an American watch brand owned by E. Gluck Corporation, based in Little Neck, New York. It was founded in 1975 by Eugen Gluck, an immigrant to the United States and Holocaust survivor.
History
E. Gluck began as E. Gluck Trading Company, a subsidiary of Armin Corporation until the late 1970s, and the Armitron name combines "Armin" and "electronics". The brand started with LED five-function digital watches, using Swiss cases, Hong Kong bracelets and LED modules from Computed Time Corp. in Texas, before moving to LCD displays with Japanese quartz movements and adding alarms and chronographs.
In the 1980s Armitron was associated with athletes including Jerry Rice, Boomer Esiason, Darryl Strawberry, Dwight Gooden and Larry Bird. It is an official sponsor of the New York Yankees and has been a clock sponsor at Yankee Stadium.
Products and positioning
- Quartz watches for men and women
- Automatic watches
- Digital and sport watches
Why it matters
Armitron is one of the best-known accessible watch brands in the United States, and its history traces the shift from early digital timekeeping to mass-market quartz watches.
Frequently asked questions
Who makes Armitron watches?
Armitron watches are made by E. Gluck Corporation, based in Little Neck, New York.
When was Armitron founded?
Armitron was founded in 1975 by Eugen Gluck.