Autodromo
Autodromo is a New York-based watch and design brand founded by Bradley Price. Its watches draw on the tachometers and dashboards of Italian sports cars from the 1960s and 1970s.
| Founder | Bradley Price |
|---|---|
| Headquarters | New York City |
| Inspiration | 1960s Italian sports cars |
| Early collections | Vallelunga, Veloce, Brescia |
| Website | autodromo.com |
What is Autodromo?
Autodromo is a driving-oriented design brand founded by Bradley Price and based in New York City. Price had the idea while driving an Alfa Romeo, and the brand grew out of his interest in classic cars and vintage racing watches.
Products and positioning
Autodromo's watches take their cues from Italian sports cars of the 1960s, such as the Alfa Romeo Giulia and Lamborghini Miura, with dials modelled on period tachometers. Price also cites vintage racing chronographs as an influence. Early collections included:
- Vallelunga, in three-hand and chronograph versions
- Veloce, with a tachometer-style dial and D-shaped date window
- Brescia, a minimal black-on-black big date watch
Later releases have continued the motorsport theme, including models inspired by the Group B rally era. The watches use Swiss movements and sit in the premium, design-led segment.
Distribution
Autodromo sells through its own website and through specialist watch retailers.
Why it matters
Autodromo is an example of a design-led independent brand that builds its identity around a single cultural niche, in this case classic motoring, rather than watchmaking heritage.
Frequently asked questions
Who founded Autodromo?
Autodromo was founded by designer Bradley Price, who is based in New York.
What inspires Autodromo watches?
Autodromo watches are inspired by the tachometers and design of 1960s and 1970s Italian sports cars.