14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Fluco

Germany

Fluco is a German watch strap manufacturer producing leather and textile straps since 1952. It also makes clasps, including stainless steel flip-lock deployant clasps made in Germany.

Facts
CountryGermany
Established1952
ProductsWatch straps and clasps
MaterialsCalfskin, goatskin, pigskin, shell cordovan
Websitefluco.de
Segment
Mid-market
Categories
AccessoriesWatches
Sales channels
Wholesale

What is Fluco?

Fluco is a German watch strap manufacturer. Retailers describe it as producing leather and textile straps since 1952.

Products and positioning

Fluco's range centres on watch straps and fittings for them. Products named by retailers include:

  • Leather and textile watch straps.
  • A polished stainless steel flip-lock deployant clasp, made in Germany.
  • A butterfly clasp and a gold-plated version of the deployant clasp.

Straps are offered in materials including calfskin, goatskin, pigskin and shell cordovan.

Why it matters

Fluco supplies the strap side of the watch market, where owners replace straps and clasps to change the look or fit of a watch. Its design approach emphasises consistent construction, material quality and clean lines over decorative detailing, and its products are stocked by specialist watch band retailers.

For watch owners and retailers, such a specialist supplier offers a way to change the strap or clasp of a watch without changing the watch itself, using materials from calfskin to shell cordovan.

Frequently asked questions

Where is Fluco from?

Fluco is a German watch strap manufacturer.

What does Fluco make?

Fluco makes leather and textile watch straps and clasps such as deployant and butterfly clasps.

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