29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

ANIA KRUK

Poland

ANIA KRUK is a Polish jewellery brand founded in 2012 by siblings Ania and Wojtek Kruk. It makes fashion-led earrings, ear cuffs, necklaces, rings and bracelets, drawing on a family jewellery tradition of almost 200 years.

Facts
Founded2012
FoundersAnia Kruk, Wojtek Kruk
OriginPoland
CategoryFashion jewellery
Websiteaniakruk.pl
Segment
Mid-market
Categories
Jewellery
Sales channels
Own storesE-commerce

What is ANIA KRUK?

ANIA KRUK is a Polish jewellery label that blends current trends with classic, timeless design. It describes itself as a startup backed by a jewellery-making tradition of almost two centuries, the longest in Poland.

History

The brand was founded in 2012 by siblings Ania and Wojtek Kruk, members of the family behind one of Poland's oldest jewellery businesses.

Products and positioning

The collections are inspired by street fashion and the styles of so-called IT girls. Core categories include:

  • Earrings and ear cuffs
  • Necklaces
  • Rings
  • Bracelets

The brand sits between costume jewellery and traditional fine jewellery, targeting fashion-conscious customers who buy pieces as part of an outfit.

Distribution

ANIA KRUK sells online and through its own boutiques in Polish shopping centres, including Westfield Arkadia in Warsaw and Westfield Wroclavia in Wrocław.

Why it matters

ANIA KRUK shows how a heritage jewellery family can launch a younger, trend-led brand with its own retail and online presence, bringing fashion jewellery into the Polish mall landscape.

Frequently asked questions

Who founded ANIA KRUK?

ANIA KRUK was founded in 2012 by siblings Ania and Wojtek Kruk.

What does ANIA KRUK sell?

ANIA KRUK sells fashion jewellery, including earrings, ear cuffs, necklaces, rings and bracelets.

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