YES
YES is a Polish jewellery brand and retailer founded in 1981 and run as a family-owned company with Polish capital. It sells jewellery, watches and accessories through more than 100 shops and online.
| Founded | 1981 |
|---|---|
| Ownership | Family-owned, Polish capital |
| Stores | More than 100 |
| Country | Poland |
| Website | yes.pl |
What is YES?
YES is a Polish jewellery company that operates as a family business based exclusively on Polish capital, registered as YES Biżuteria Sp. z o.o. It designs its own jewellery collections and sells them through a large chain of branded shops in Polish shopping centres.
History
The company was founded in 1981. Over the following decades it built up a retail network of more than 100 shops, making it one of the most widely distributed jewellery brands in Poland.
Products and positioning
YES focuses on jewellery, complemented by watches, bags and accessories. Its design team develops seasonal collections in-house, such as the Daylight and Bliss lines, positioning the brand in the accessible fine jewellery segment.
Distribution
The brand sells through its own stores, located in major malls across Poland, and through its online shop. It has also extended its reach by selling on the Allegro marketplace.
Why it matters
Alongside older names such as W.KRUK, YES is one of the main domestic players in Polish jewellery retail, and its move onto marketplaces reflects the wider shift of jewellery sales towards online channels.
Frequently asked questions
Where is YES jewellery from?
YES is a Polish jewellery brand founded in 1981 and owned by a Polish family business.
What does YES sell?
YES sells its own jewellery collections, along with watches, bags and accessories, in more than 100 shops and online.