14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

L37

Poland

L37 is a Polish brand of women's leather shoes and handbags. It sells footwear, bags and small accessories through its own online shop and a physical store.

Facts
CountryPoland
Operating companyLOFT37 Sp. z o.o., Warsaw
Core productsWomen's leather shoes and handbags
Websitel37.eu
Websitel37.eu
Segment
Mid-market
Categories
FootwearBagsAccessories
Sales channels
E-commerceOwn stores

What is L37?

L37 is a Polish brand of women's leather shoes and handbags, presented as coming from a Polish producer. The brand is operated by LOFT37 Sp. z o.o., a company registered in Warsaw, and trades online at l37.eu with prices in both Polish zloty and euros.

Products and positioning

Footwear is the core of the range. The assortment covers boots and ankle boots, loafers, flats and ballerinas, heels and sneakers, alongside a collection of slippers. Leather handbags form the second pillar of the business.

  • Shoes: boots, ankle boots, loafers, ballerinas, heels and sneakers
  • Leather handbags
  • Accessories: wallets, belts, scarves, cosmetic bags, keychains and sunglasses
  • Shoe-care products, T-shirts and gift vouchers

The brand also runs collaboration capsules, including a line titled MŻ ♡ L37 with its own campaign page.

Distribution

L37 sells mainly through its own e-commerce shop, which serves Polish and euro-zone customers, and it also operates a bricks-and-mortar store. It promotes its collections through Instagram, Facebook and YouTube and runs a newsletter for customers.

Why it matters

L37 is an example of a Central European, producer-led footwear label that combines domestic leather manufacturing with a direct-to-consumer model, selling across currencies from a single online platform.

Frequently asked questions

Where is L37 from?

L37 is a Polish brand. It is operated by LOFT37 Sp. z o.o., a company registered in Warsaw.

What does L37 sell?

L37 sells women's leather shoes, such as boots, loafers, ballerinas and heels, as well as leather handbags and small accessories.

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