4F
OTCF · Poland
4F is a Polish sportswear brand founded in 2003 and owned by OTCF S.A., based in Wieliczka near Kraków. It makes sports and casual apparel, footwear and equipment and has outfitted the Polish Olympic team since 2008.
| Founded | 2003 |
|---|---|
| Parent | OTCF S.A. |
| Headquarters | Wieliczka, Poland |
| Stores | About 230 |
| Olympic partner | Polish Olympic Committee since 2008 |
| Website | 4fstore.com |
What is 4F?
4F is a sportswear brand from Poland owned by OTCF S.A., which also owns the Outhorn and 4Faces brands. The company is headquartered in Wieliczka in southern Poland and is led by chief executive Igor Klaja.
History
4F began in 2003, when Horn Partner, now OTCF, opened its first store selling sportswear under the 4Fun name. The brand later grew into one of Central Europe's best-known sportswear labels.
Products and positioning
4F covers a broad sports and leisure range:
- T-shirts, shorts and jackets
- Ski suits and winter sportswear
- Swimwear, sandals and flip-flops
- Bags, backpacks and bicycle helmets
Distribution
The brand operates around 230 stores in East-Central Europe and is sold in about 500 multibrand stores across 40 countries, alongside its online store.
Sport partnerships
4F has been a partner of the Polish Olympic Committee since 2008 and has dressed Polish athletes at Summer and Winter Olympic Games. It has also supplied national teams from countries including Serbia, Croatia, Latvia, Greece, Lithuania, Slovakia and Ukraine.
Why it matters
4F shows how a regional sportswear brand can use national team partnerships to build visibility against global competitors.
Frequently asked questions
Where is 4F from?
4F is a Polish sportswear brand headquartered in Wieliczka, near Kraków.
Who owns 4F?
4F is owned by the Polish company OTCF S.A.