Mohito
LPP · Poland
Mohito is a Polish womenswear brand launched in 2008 and owned by LPP since 2009. Managed from Kraków, it is known for feminine, trend-led collections and especially dresses, and operates around 250 stores in 22 European countries.
| Launched | 2008 |
|---|---|
| Owner | LPP SA |
| Brand office | Kraków, Poland |
| Stores | 252 in 22 countries |
| Segment | Mid-market womenswear |
| Website | mohito.com |
What is Mohito?
Mohito is a women's fashion brand belonging to LPP, the Gdańsk-listed group that also owns Reserved, Cropp, House and Sinsay. LPP describes Mohito as a brand that emphasises femininity, following global trends with an energetic, polished look.
History
Mohito was created in 2008 by the Kraków company Artman, which also owned House. LPP took over Artman shortly afterwards; Wikipedia dates the deal to 2008 and lists Mohito as acquired in 2009. Since then Mohito has been run from Kraków while sharing the group's sourcing, logistics and IT infrastructure. LPP itself was founded in 1991 by Marek Piechocki and Jerzy Lubianiec.
Products and positioning
Mohito targets confident women who want a relaxed but feminine and stylish wardrobe. The brand is particularly known for dresses for a wide range of occasions, from everyday and dates to formal events and weddings. Its collections include:
- Dresses, including maxi, cocktail and fitted styles
- Blouses, knitwear and tailoring
- Outerwear
- Shoes, bags and accessories
It sits in the mid-market of LPP's portfolio, alongside Reserved and above Sinsay in price.
Business model and distribution
Mohito operates 252 stores in 22 European countries, according to LPP, supported by its own online shop. Like the group's other chains, it relies on in-house design and LPP's central distribution centres in Poland to supply stores and e-commerce.
Marketing relies heavily on social media and influencer partnerships, with the community hashtag #MOHITOwomen on Instagram and TikTok. The brand team works from a BREEAM-certified office on Bagrowa Street in Kraków. LPP is listed on the Warsaw Stock Exchange, with voting control held by the founders' Semper Simul Foundation.
Why it matters
Mohito gives LPP a dedicated womenswear concept with a clearer feminine and occasion focus than its family-oriented brands. It is an example of how Central European groups compete with Inditex-style portfolios by assigning each brand to a distinct customer and style.
Frequently asked questions
Who owns Mohito?
Mohito is owned by LPP, the Polish fashion group listed on the Warsaw Stock Exchange. LPP took over the brand's original Kraków owner Artman at the end of the 2000s.
Where is Mohito from?
Mohito is a Polish brand. It was launched in 2008 and is managed from LPP's office in Kraków.