House
LPP · Poland
House is a Polish casual fashion brand for young people, founded in 2001 and owned by LPP since 2009. Managed from Kraków, it focuses on everyday basics and denim for men and women and operates around 370 stores, mainly in Central and Eastern Europe.
| Founded | 2001 |
|---|---|
| Owner | LPP SA (since 2009) |
| Brand office | Kraków, Poland |
| Stores | 371 (2024) |
| Segment | Young casual fashion |
| Website | housebrand.com |
What is House?
House is a clothing brand and retail chain owned by LPP, the Polish group behind Reserved, Cropp, Mohito and Sinsay. LPP describes its core style as Everyday Young Casual: versatile basics combined with current trends for young people who use clothing to express their personality.
History
House was founded in 2001 by the Kraków-based company Artman. In 2009 LPP acquired the business together with the Mohito brand, adding two established concepts to its portfolio. House continues to be managed from Kraków while drawing on LPP's central sourcing and logistics. LPP itself was founded in Gdańsk in 1991 by Marek Piechocki and Jerzy Lubianiec.
Products and positioning
House offers affordable casual clothing for men and women in their teens and twenties. Denim is a central category, with a wide choice of fits and washes. The range includes:
- Jeans and denim jackets
- T-shirts, sweatshirts and hoodies
- Outerwear
- Accessories
The brand says customer feedback and everyday lifestyles shape its collections.
Campaigns focus on authentic everyday moments, such as the spring and summer 2026 campaign "Summer is Popping", and are distributed mainly through Instagram, TikTok, YouTube and Facebook.
Business model and distribution
House operates physical stores in 19 countries and is present in 22 markets in total, with its online channel reaching further countries such as Spain, Italy and Greece. Wikipedia lists 371 House stores in 2024. LPP reported that House e-commerce recorded more than 9 million online transactions by 2023.
According to LPP, the House online store draws more than 56 million monthly visits. Since 2020 LPP has managed its brands as omnichannel businesses, treating store and online sales as one, with fulfilment centres in Poland and Romania supporting e-commerce.
Why it matters
House shows how LPP covers the young casual segment with a separate brand alongside the more streetwear-focused Cropp. Its scale in Central and Eastern Europe makes it a relevant competitor to Inditex's Pull&Bear and Bershka in the region.
Frequently asked questions
Who owns House?
The House clothing brand is owned by LPP SA, the Polish fashion group listed in Warsaw. LPP acquired House in 2009.
Where is the House brand from?
House is a Polish brand founded in Kraków in 2001. It is still managed from LPP's Kraków office.