MOODO

MOODO is a Polish womenswear brand offering casual, trend-led fashion at reasonable prices. It is run by Moodo Urban Fashion Mode, a family business of the Szyszko family, and sells through franchise stores, wholesale partners and online.

What is MOODO?

MOODO is a Polish clothing brand for women, developed by Moodo Urban Fashion Mode, a company owned by the Szyszko family, who have worked in the apparel business since the 1990s. The brand targets modern women who want comfortable, casual clothing that follows current trends at reasonable prices, under the line Everyday: Fashion and Classic.

Products and positioning

The brand covers a full casual wardrobe, including:

• Blouses, shirts, sweaters, cardigans and hoodies
• Dresses, skirts, trousers and jeans
• Jackets, coats, blazers and suits
• Bags, belts, scarves, hats, jewellery and other accessories

Its online shop also features a Premium section and an outlet area.

Distribution

MOODO's main business is clothing wholesale combined with a network of about 160 franchise stores across Poland. The company works with around 200 business partners, with a presence in markets such as the Czech Republic, Slovakia, Greece, Lithuania and Bulgaria, and its online shop delivers to about 25 European countries. The brand is also available on Polish marketplaces such as Empik. In early 2024 the investment fund Omikron Capital applied to Poland's competition authority to take control of the company.

Why it matters

MOODO illustrates the Polish model of affordable fashion brands that scale through franchise partners and wholesale while expanding direct online sales.

Frequently asked questions

Where is MOODO from?

MOODO is a Polish clothing brand run by Moodo Urban Fashion Mode, a business of the Szyszko family.

What does MOODO sell?

MOODO sells casual, trend-led womenswear and accessories through franchise stores in Poland, wholesale partners and its online shop.

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