Medicine
Medicine is a Polish fashion and lifestyle brand that combines clothing, design and collaborations with artists. It sells clothing, accessories and home products through its own stores and online.
| Country | Poland |
|---|---|
| Positioning | Fashion and lifestyle brand built on art collaborations |
| Largest store | Silesia City Center, Katowice (985 sq m) |
| Markets | Poland, Slovakia |
| Website | wearmedicine.com |
What is Medicine?
Medicine is a Polish fashion and lifestyle brand. Creativity and an unconventional approach to fashion are its main distinguishing features, and art is described as one of the cornerstones of the brand, with many collections created in collaboration with artists.
Products and positioning
The range covers clothing for women and men, accessories and, more recently, home goods through a dedicated HOME area that extends the brand into lifestyle categories. Graphic T-shirts featuring artists' designs are a recurring element of the offer.
In June 2022 Medicine placed self-service T-shirt vending machines at major railway stations in Kraków, Warsaw and Gdynia, an unusual retail format for a fashion label.
Distribution
Medicine sells through its own stores and online. The brand has been enlarging its store footprint in Poland, including a 985 square metre store at Silesia City Center in Katowice, its largest in the country, a 740 square metre store at Magnolia Park in Wrocław and new or extended stores in Olsztyn and the Silesian region. It also has a strong presence in Slovakia.
Why it matters
Medicine shows how a mid-market chain can differentiate in crowded shopping centres through art collaborations, larger lifestyle formats and experimental retail touchpoints.
Frequently asked questions
Where is Medicine from?
Medicine is a fashion and lifestyle brand from Poland.
What does Medicine sell?
Medicine sells clothing, accessories and home goods, often featuring designs created with artists.