Diverse
Diverse is a Polish clothing brand headquartered in Gdańsk that sells casual and active leisure fashion. It operates a large chain of stores in Polish shopping centres.
| Headquarters | Gdańsk, Poland |
|---|---|
| Category | Casual and active leisure clothing |
| Stores | Close to 300 retail points (2017) |
| Other labels | CLTN, Iridium |
| Website | diverse.pl |
What is Diverse?
Diverse is a Polish fashion brand offering casual and active leisure clothing for men and women. The business is based in Gdańsk, where it also runs a central warehouse with around 5,000 square metres of storage space. Diverse describes its customers as active, bold and confident people who see clothing as a way of life, and it has been trading for more than 25 years.
Products and positioning
The brand offers comfortable, everyday collections that follow current fashion trends, positioned in the accessible middle of the Polish market. Alongside the core Diverse label, the company has also run the brands CLTN and Iridium.
Distribution
Diverse sells primarily through its own stores in shopping centres across Poland. By 2017 the brand was present in close to 300 retail points, and it has expanded and enlarged stores in major malls, such as its outlet in the Europa Centralna centre in Gliwice, which was doubled in size to 334 square metres. Private equity investor Abris Capital Partners invested in the company in 2010.
Why it matters
Diverse is one of the established domestic casualwear chains in Poland, a market where local mall based retailers compete directly with international fast fashion groups. Its long trading history and dense store network make it a recognisable name in Polish shopping centres.
Frequently asked questions
Where is Diverse from?
Diverse is a Polish clothing brand based in Gdańsk.
What does Diverse sell?
Diverse sells casual and active leisure clothing for men and women, mainly through its own stores in Polish shopping centres.
