Cropp
LPP · Poland
Cropp is a Polish streetwear brand launched in 2004 by LPP, the Gdańsk-based fashion group. It targets young, expressive customers with urban clothing, shoes and accessories for men and women, and operates more than 370 stores mainly in Central and Eastern Europe.
| Launched | 2004 (as Cropp Town) |
|---|---|
| Owner | LPP SA |
| Headquarters | Gdańsk, Poland |
| Stores | 374 (2024) |
| Segment | Youth streetwear |
| Website | cropp.com |
What is Cropp?
Cropp is a streetwear brand and retail chain owned by LPP, the largest fashion company in Central and Eastern Europe. LPP describes Cropp as bold, original and uncompromising, with collections built around urban style and graphic design.
History
The brand was launched in 2004 under the name Cropp Town and later shortened to Cropp. It grew alongside LPP's other chains across Poland and neighbouring markets. In October 2024 Cropp launched a shopping app for iOS and Android with personalised recommendations, purchase history and in-store integration.
Products and positioning
Cropp addresses young people and creative customers of any gender. Its range includes:
- Graphic T-shirts, hoodies and sweatshirts
- Denim and cargo trousers
- Outerwear
- Shoes and accessories
Original graphics are a key element, and the brand regularly collaborates with artists. Marketing focuses on social and music platforms such as Instagram, TikTok, YouTube and Spotify.
LPP names art, music, sport and community as the brand's pillars. Its graphics are created by designers in Gdańsk, the city where Cropp originated, and it supports skateboarding, dance and emerging musicians, while customers share their outfits under the hashtag #wearecropp.
Business model and distribution
Cropp is a vertically integrated chain: LPP designs the collections, manages sourcing through its offices in Asia and Türkiye, and supplies stores from its Polish distribution centres. Wikipedia lists 374 Cropp stores in 2024 across Poland and other Central and Eastern European countries, complemented by e-commerce in around 19 countries.
Why it matters
Cropp gives LPP a dedicated youth and streetwear format next to the more mainstream Reserved and the value-focused Sinsay. It illustrates how a multi-brand group can segment a young audience by style rather than by price alone, and how regional chains use apps and social content to compete with global fast fashion players.
Frequently asked questions
Who owns Cropp?
Cropp is owned by LPP SA, the Polish fashion group based in Gdańsk. LPP's other brands are Reserved, House, Mohito and Sinsay.
What kind of brand is Cropp?
Cropp is an affordable streetwear brand for young men and women. It is known for graphic prints, denim and collaborations with artists.