Prima Moda
Prima Moda is a Polish retailer and brand of leather footwear and accessories. It operates a network of its own stores, many in major shopping centres across Polish cities, and also trades abroad.
| Country | Poland |
|---|---|
| Products | Leather footwear and accessories |
| Stores | Around 30 |
| Typical locations | Shopping centres |
| Website | primamoda.pl |
What is Prima Moda?
Prima Moda is a Polish footwear company that designs and sells leather shoes and accessories under its own name. It combines the roles of brand and retailer, selling its products through a chain of its own shops in Poland and abroad.
Products and positioning
The company's core offer is leather footwear, complemented by leather accessories such as bags. It targets mainstream fashion customers through a mid-market positioning and a visible presence in city shopping malls.
- Leather footwear
- Leather bags
- Leather accessories
Distribution
Prima Moda operates a network of around 30 stores, many of them located in large shopping centres in various Polish cities. It also operates outside Poland.
Why it matters
Prima Moda is representative of the Central European footwear specialists that rely on mall based store networks. Their performance is closely tied to shopping centre footfall and to the ability to add online sales alongside physical retail.
Frequently asked questions
Where is Prima Moda from?
Prima Moda is a Polish company selling leather footwear and accessories.
What does Prima Moda sell?
Prima Moda sells leather shoes along with leather accessories such as bags, through its own network of stores.