Apart
Germany
Apart is a German women's fashion brand, operated by APART Fashion GmbH and associated with Hamburg. It sells dresses, evening wear, tops, trousers and occasion wear, mainly online.
| Operating company | APART Fashion GmbH |
|---|---|
| Association | Hamburg, Germany |
| Category | Women's fashion and occasion wear |
| Return period | 30 days, per the online shop |
| Website | apart-fashion.de |
What is Apart?
Apart is a German women's fashion brand. Its online shop is operated by APART Fashion GmbH. A 2008 trade report described it as a women's outerwear mail-order company based in Hamburg that belonged to the Otto mail-order group at that time.
Products and positioning
The official online shop presents Apart as a women's fashion shop. Its categories include:
- Dresses, party dresses and evening wear
- Tops and blazers
- Trousers and skirts
- Jumpsuits and trouser suits
- Dirndl
- Wedding and occasion wear
Distribution
The online shop states a 30-day return policy and delivery within three to four days, and links to outlet and warehouse sales. In 2008 Apart announced its first German stores, beginning with Hamburg, followed by Hannover and Berlin, while partners already ran Apart stores in Russia, Denmark and Bulgaria. Current store details are not given on the shop's home page.
Why it matters
Apart is an example of a mail-order brand that moved from catalogue sales to a mix of online retail and its own stores, with a focus on occasion wear.
Frequently asked questions
Where is Apart from?
Apart is a German women's fashion brand, described in a 2008 trade report as a Hamburg-based mail-order company.
What does Apart sell?
Apart sells women's fashion including dresses, evening wear, tops, trousers, jumpsuits and wedding and occasion wear.