Kauf Dich Glücklich

Kauf Dich Glücklich is a Berlin based fashion retailer and label that combines its own KDG collection with a curated mix of Scandinavian and international brands. It sells womenswear, menswear, kidswear, jewellery and home goods through its stores and online shop.

What is Kauf Dich Glücklich?

Kauf Dich Glücklich is a German multibrand fashion retailer headquartered in a courtyard in Berlin-Wedding. German trade press describes it as a multilabel chain driven by a "from friends for friends" approach, and co-owner Christoph Munier is among the people leading the business.

Products and positioning

Alongside third party brands, the company develops its own KDG collection, which covers:

• KDG women's and men's fashion
• KDG kids
• KDG home
• KDG jewellery

The wider assortment emphasises Scandinavian designers and includes labels such as Adidas, ARMEDANGELS, Carhartt WIP, Selected, Levi's, HAY and Ferm Living, extending from clothing into home goods and cosmetics.

Distribution

The retailer runs its own stores and an online shop with free shipping and returns. It has expanded beyond Berlin, with openings reported in Vienna and Heidelberg, and it received the TW Forum award from the German trade title TextilWirtschaft.

Why it matters

Kauf Dich Glücklich is a reference point for independent concept retail in Germany, pairing a curated multibrand offer with a growing private label and a store experience built around atmosphere rather than pure transaction.

Frequently asked questions

What is Kauf Dich Glücklich?

Kauf Dich Glücklich is a Berlin based multibrand fashion retailer that also sells its own KDG collection for women, men, kids and the home.

Where is Kauf Dich Glücklich based?

The company is headquartered in Berlin-Wedding and has opened stores in other cities including Vienna and Heidelberg.

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