14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Living Crafts

Germany

Living Crafts is a German organic textile brand based in Selbitz, Bavaria. It makes clothing for women, men, babies and children, plus home textiles, mostly in organic cotton and organic wool.

Facts
HeadquartersSelbitz, Germany
Main materialsOrganic cotton, organic wool
CertificationsGOTS, Grüner Knopf, GRS
Languages of online shopGerman, English, French
Websitelivingcrafts.de
Segment
Mid-market
Categories
WomenswearMenswearChildrenswearHomeBeauty
Sales channels
E-commerceWholesale

What is Living Crafts?

Living Crafts is an organic clothing and textile company headquartered in Selbitz, Germany. The brand focuses on natural fibres, with most products made from organic cotton and organic wool, sometimes blended with elastane or other fibres for comfort and fit.

Products and positioning

The assortment covers the whole family and the home:

  • Womenswear and menswear, including underwear, shirts, knitwear, jeans, leggings and socks
  • Baby and children's clothing
  • Home textiles such as bathrobes, towels and bedding
  • A beauty range for body, hair, face and laundry care

Certification is central to the brand. Living Crafts products carry or are covered by standards and labels including GOTS, Grüner Knopf, Fairband, GRS, ClimatePartner and Retraced.

Distribution

The company sells through its own online shop in German, English and French, supported by digital catalogues, and through a network of specialist retail partners.

Why it matters

Living Crafts belongs to the established German natural textile sector, where traceability and third-party certification are core to the offer. Its range of everyday basics shows how organic fibres can be applied across an entire household assortment.

Frequently asked questions

Where is Living Crafts based?

Living Crafts is based in Selbitz, Germany.

What does Living Crafts sell?

It sells organic clothing for women, men, babies and children, plus home textiles and a beauty range.

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