Rockupy
Rockupy is a German fashion brand founded in Hamburg by three friends inspired by the city's subcultures. It sells everyday clothing for women, men and unisex customers, from hoodies and T-shirts to swimwear and accessories, through its own online shop.
| Base | Hamburg, Germany |
|---|---|
| Founders | Three friends |
| Channel | Own online shop |
| Range | Womenswear, menswear, unisex, accessories |
| Website | rockupy.com |
What is Rockupy?
Rockupy is a clothing brand from Hamburg, Germany. It was founded by three friends who were inspired by the energy of different subcultures they encountered on the city's streets, and it presents itself as a label for people who want to express themselves in their own way.
Products and positioning
The brand designs comfortable, creatively styled everyday clothing for women, men and unisex customers, aimed at any age or gender and meant to work at the office, on the street or at the gym. Its range includes:
- Sweatshirts, hoodies and T-shirts
- Shorts, leggings, jackets and tracksuits
- Dresses, skirts, swimwear and underwear
- Caps, beanies, sunglasses and jewellery
Rockupy says its products are made according to ethical European standards and emphasises quality and versatility.
Distribution
Rockupy sells directly to consumers through its German language online shop, has customers in several European countries and plans further international expansion.
Why it matters
Rockupy is typical of a new generation of digitally led German labels that build a brand around community and street culture and sell online rather than through traditional wholesale.
Frequently asked questions
Where is Rockupy from?
Rockupy was founded in Hamburg, Germany.
What does Rockupy sell?
Rockupy sells everyday clothing such as hoodies, sweatshirts, T-shirts, shorts and swimwear, plus accessories like caps and sunglasses.