BIANCA
BIANCA is a German womenswear brand from Bianca Moden GmbH and Co. KG in Ochtrup, in the Munsterland region. It offers timeless, elegant and trend-aware fashion for women, from blouses and knitwear to trousers and coats.
| Company | Bianca Moden GmbH and Co. KG |
|---|---|
| Headquarters | Ochtrup, Germany |
| Focus | Womenswear |
| Speciality | In-house developed trousers |
| Website | bianca.de |
What is BIANCA?
BIANCA is the womenswear brand of Bianca Moden GmbH and Co. KG, a fashion company based in Ochtrup in the Munsterland region of north-west Germany. The brand describes its offer as timeless elegance and trend-conscious women's fashion.
History
In 2000 the company announced standalone trouser and outdoor lines for spring and summer 2001. The trousers were developed and produced in-house, while outerwear was made with a partner. At the time a sister company, also based in Ochtrup, sold a separate collection called My Diary.
Products and positioning
BIANCA covers a complete women's wardrobe with a focus on wearable, quality pieces. Its range includes:
- Blouses, shirts and tops
- Jeans and trousers
- Blazers, waistcoats, jackets and coats
- Dresses, jumpsuits, skirts, knitwear and accessories
Distribution
The brand has traditionally been sold through the core womenswear departments of fashion and department stores, and today it also runs its own online shop.
Why it matters
BIANCA is typical of the German Mittelstand womenswear suppliers that combine in-house product development with a strong wholesale presence in specialist retail, while building their own direct online business.
Frequently asked questions
Where is BIANCA from?
BIANCA is a German womenswear brand from Bianca Moden GmbH and Co. KG, based in Ochtrup in the Munsterland region.
What does BIANCA sell?
BIANCA sells women's fashion including blouses, trousers, jeans, blazers, coats, dresses, knitwear and accessories.