Madness
Madness is a German sustainable fashion brand run by Madness The Nature Textile Company GmbH. It makes womenswear, denim, bags and accessories and has been committed to sustainable fashion since 1994.
| Country | Germany |
|---|---|
| Company | Madness The Nature Textile Company GmbH |
| Sustainable since | 1994 |
| Fair Wear member | Since 2014 |
| Website | madness-online.com |
What is Madness?
Madness is a womenswear brand from Germany operated by Madness The Nature Textile Company GmbH. According to the brand, it has been committed to sustainable fashion since 1994, and it sums up its approach in the slogan We love fair, we love organic, we love fashion.
Products and positioning
Madness focuses on womenswear and offers:
- Womenswear collections
- Denim
- Bags and accessories
The brand positions itself at the intersection of fashion, organic materials and fair production, aiming to offer contemporary clothing without compromising on social and environmental standards.
Sustainability
Madness has been a member of the Fair Wear Foundation since 2014. Fair Wear is a multi stakeholder initiative that works with member brands to improve labour conditions in garment factories and publishes information on how its members manage their supply chains.
Distribution
The brand sells through its own website and through fashion retailers.
Why it matters
With a sustainability commitment dating back to the 1990s, Madness belongs to the early generation of German eco fashion labels that helped establish organic and fair production as a commercial category in womenswear retail.
Frequently asked questions
Is Madness a sustainable brand?
Madness says it has been committed to sustainable fashion since 1994 and has been a Fair Wear member since 2014.
What does Madness sell?
Madness sells womenswear, denim, bags and accessories.