Roberto Geissini
Roberto Geissini is a German fashion label created by Robert and Carmen Geiss, known from the television series Die Geissens. It sells loud, logo driven streetwear featuring glittering skulls and large crosses.
| Founders | Robert and Carmen Geiss |
|---|---|
| Country | Germany |
| Style | Streetwear with skull and cross motifs |
| Retail partner | Sinn (from 2019) |
| Website | robertogeissini.com |
What is Roberto Geissini?
Roberto Geissini is the fashion label of Robert and Carmen Geiss, the couple known to German audiences from the RTL2 reality series Die Geissens. The brand turns the couple's flamboyant public image into clothing and accessories.
History
Robert Geiss has worked in fashion since 1980. He built and later sold the earlier label Uncle Sam around a decade after starting out, before going on to launch Roberto Geissini with his wife.
Products and positioning
The design language is deliberately loud. Typical pieces carry glittering skulls, large crosses and prominent branding, often printed on black backgrounds, in a style that sits between streetwear and celebrity merchandise.
Distribution
Alongside its own online presence, the label moved into bricks and mortar retail in May 2019, when the German fashion retailer Sinn began selling it in six of its stores.
Why it matters
Roberto Geissini is one of the best known examples in Germany of a fashion brand driven by television celebrity, showing how reality TV reach can be converted into a label with its own wholesale presence.
Frequently asked questions
Who is behind Roberto Geissini?
Roberto Geissini is the label of Robert and Carmen Geiss, known from the TV series Die Geissens.
Where can you buy Roberto Geissini?
The label is sold online and, since May 2019, in selected stores of the German retailer Sinn.