Street One
CBR Fashion Group (Alteri) · Germany
Street One is a German mid market womenswear brand and the leading label of CBR Fashion Group near Hannover, which also owns Cecil. CBR is owned by the British investor Alteri, and Street One is sold through own and franchise stores, retail partners and online.
| Parent company | CBR Fashion Group |
|---|---|
| Owner | Alteri |
| Headquarters | Isernhagen near Hannover, Germany |
| Sister brand | Cecil |
| CBR revenue 2022 | 642 million euros (FashionUnited) |
| Lines | Street One, Street One Men, Street One Studio |
| Website | street-one.de |
What is Street One?
Street One is a German fashion brand offering accessible, trend aware womenswear, complemented by Street One Men and the younger line Street One Studio. It is the flagship brand of CBR Fashion Group, based in Isernhagen near Hannover, which also owns Cecil. CBR is owned by the London investor Alteri, which in 2024 also acquired the European brand rights to Esprit.
Company background
CBR describes itself as having operated successfully for more than 40 years and employed over 6,000 people in 2023. Its revenue rose 19 percent to 642 million euros in 2022, and it reported further growth in revenue and operating result in 2024, according to FashionUnited. The group has bucked the trend of insolvency among German womenswear suppliers.
Products and positioning
- Womenswear: tops, blouses, trousers, jeans, skirts, dresses, jackets, blazers, knitwear and coats
- Street One Men: casual menswear, also sold through Cecil channels
- Street One Studio: launched in September 2024 for younger customers, with a compact range of about 50 pieces
The brand targets women looking for fashionable but affordable everyday clothing in the mid market.
Business model and distribution
Street One combines several channels. A large part of its reach comes from member stores, monobrand shops operated by franchise partners, some of whom run multiple stores across northern Germany. CBR also sells through wholesale and its own stores and has expanded online, including a launch on the Tchibo online shop to reach a wider customer base. The trade press has examined whether monobrand franchise stores remain profitable after Esprit's exit from German retail.
Why it matters
Street One is one of the strongest mass market womenswear brands in German speaking retail and a key asset in Alteri's growing fashion portfolio. Its franchise driven model offers a contrast to the vertical store networks that failed at competitors.
Frequently asked questions
Who owns Street One?
Street One belongs to CBR Fashion Group, based near Hannover, which is owned by the British investor Alteri. CBR also owns the Cecil brand.
Are Street One and Cecil the same company?
Street One and Cecil are separate brands but both belong to CBR Fashion Group. They share infrastructure and are partly sold through the same partner stores and channels.