Cecil
CBR Fashion Group (Alteri) · Germany
Cecil is a German casual womenswear brand belonging to CBR Fashion Group near Hannover, the owner of Street One. CBR is owned by the British investor Alteri, and Cecil is sold through member stores, retail partners and its own online shop.
| Parent company | CBR Fashion Group |
|---|---|
| Owner | Alteri |
| Headquarters | Isernhagen near Hannover, Germany |
| Sister brand | Street One |
| Segment | Casual womenswear, mid market |
| Website | cecil.de |
What is Cecil?
Cecil is a German fashion brand offering relaxed, casual womenswear for everyday life. Styled as CECIL, it is one of the two core brands of CBR Fashion Group, based in Isernhagen near Hannover, alongside Street One. CBR, and therefore Cecil, is owned by the London based investor Alteri.
Company background
CBR has operated for more than 40 years and employed over 6,000 people in 2023. The group reported revenue of 642 million euros for 2022, a rise of 19 percent, followed by further growth in 2024, according to FashionUnited. In 2024 its owner Alteri also acquired the European brand rights of Esprit after that company's insolvency, adding a third major name to the group's sphere.
Products and positioning
Cecil's collections focus on comfortable, casual pieces in easy fits:
- Shirts, tops, blouses and sweatshirts
- Trousers, jeans, skirts and dresses
- Knitwear, cardigans, jackets, blazers and overshirts
- Accessories, plus menswear sold as Street One Men in the Cecil shop
Compared with Street One, Cecil is pitched at a more relaxed, casual customer, while remaining in the accessible mid market.
Business model and distribution
Cecil is distributed through monobrand member stores run by franchise partners, through CBR's own stores, through multibrand retailers and online, including its own shop and partner platforms such as Tchibo, where CBR launched its brands to reach a wider audience. Franchise partners in northern Germany operate Cecil stores alongside Street One and other brands.
Why it matters
Cecil shows how CBR uses a two brand strategy to cover different customer types with shared sourcing, logistics and franchise infrastructure. Its stability contrasts with the insolvencies that have hit several German womenswear suppliers since 2019, and its position within an owner that also controls the European Esprit rights makes it relevant to any analysis of consolidation in the segment.
Frequently asked questions
Who owns Cecil?
Cecil belongs to CBR Fashion Group near Hannover, which is owned by the British investor Alteri. CBR also owns Street One.
What kind of clothing does Cecil sell?
Cecil sells relaxed, casual womenswear such as tops, knitwear, jeans, trousers, dresses and jackets. Its online shop also carries Street One Men menswear.