14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

UY Studio

Germany

UY Studio is a Berlin label making minimal, monochrome and genderfluid ready-to-wear, handmade in its Neukölln studio. It was founded by Idan from Tel Aviv and Fanny from Stockholm, who moved the project from Barcelona to Berlin in 2013.

Facts
FoundersIdan and Fanny
BaseBerlin-Neukölln, Germany
ProductionHandmade in own studio
Websiteuy-studio.com
Segment
Mid-market
Categories
WomenswearMenswearHome
Sales channels
Own storesE-commerce

What is UY Studio?

UY, also known as UY Studio, is a Berlin fashion label based in Neukölln. Its founders, Idan, from Tel Aviv, and Fanny, from Stockholm, moved from Barcelona to Berlin in 2013 and describe UY as a lifestyle rather than a fashion label. The project grew as a collective of five creatives.

Products and positioning

UY makes minimal, monochrome ready-to-wear and interior accessories, handmade in its studio on Pflügerstrasse. The look is drapey, genderfluid and largely black, blending Scandinavian minimalism with Middle Eastern influences. Freedom, queerness and gender fluidity are core themes of the label.

  • Draped, genderless ready-to-wear
  • Interior accessories
  • Pieces priced largely under 100 euros

Distribution

The label sells through its Neukölln studio store and its own online shop.

Why it matters

UY is part of Berlin's independent design scene, where small studio labels produce locally, sell directly and use genderfluid design as a defining position rather than a capsule.

Frequently asked questions

Who founded UY Studio?

UY was founded by Idan, from Tel Aviv, and Fanny, from Stockholm, who moved the label from Barcelona to Berlin in 2013.

What does UY Studio make?

It makes minimal, monochrome and genderfluid ready-to-wear and interior accessories, handmade in Berlin.

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