Rotholz
Rotholz is a German sustainable clothing label founded by Moritz Baur in 2005 near Berlin. It began with T-shirts hand-printed from carved woodblocks and now makes casual menswear and womenswear from organic, fair-traded materials.
| Founded | 2005 |
|---|---|
| Founder | Moritz Baur |
| Origin | Potsdam, near Berlin, Germany |
| Focus | Sustainable printed casualwear |
| Website | rotholz-clothing.com |
What is Rotholz?
Rotholz is a casualwear label from Potsdam, just outside Berlin. It was founded in 2005 by Moritz Baur and is regarded as one of the region's established slow fashion brands.
History
The label started with T-shirts that were hand-printed using carved woodblocks, a technique of Japanese origin. From this craft starting point it expanded into further lines with artistic graphic prints and collages, as well as a reduced line without prints.
Products and positioning
- T-shirts and sweatshirts with graphic prints
- Casual basics in a reduced, print-free line
- Clothing for men and women with an urban streetwear feel
Sustainability is central to the brand. Rotholz uses a high share of organic and fair-traded materials, and parts of its production have been carried out in cooperation with social institutions.
Distribution
The brand sells through its own webshop and through specialist retailers of sustainable fashion in the German-speaking market.
Why it matters
Rotholz is an early example of the Berlin area's independent sustainable labels, combining print craft with organic sourcing long before these themes reached the mainstream.
Frequently asked questions
Who founded Rotholz?
Rotholz was founded in 2005 by Moritz Baur in Potsdam, near Berlin.
Is Rotholz a sustainable brand?
Yes. Rotholz uses largely organic and fair-traded materials for its clothing.