Vive Maria

Vive Maria is a German womenswear label with a vintage-inspired style, run by the fashion company napo-shop.de GmbH. It offers dresses, lingerie, loungewear, swimwear and accessories, designed in a Berlin atelier.

What is Vive Maria?

Vive Maria is a German women's fashion label known for romantic, retro-styled collections. It belongs to napo-shop.de GmbH, a company that began more than 25 years ago as a T-shirt printing business in the back room of a record shop and now runs several fashion labels, including Vive Maria, Pussy Deluxe and NP, as well as pop-culture licences.

Products and positioning

The label's designer, Simone Franze, creates its lingerie and loungewear in a Berlin atelier. The wider range includes dresses with checks, dots and lace, swimwear and accessories, all with a playful vintage look aimed at women who favour feminine, nostalgic styling.

• Retro dresses
• Lingerie and loungewear
• Swimsuits
• Bags and accessories

Distribution

Vive Maria sells through its own online shop at vivemaria.de and the group's napo-shop.de, and presents its collections at international fashion trade fairs. A team of around 15 people handles production, sales and marketing.

Why it matters

Vive Maria shows how a small German company can build a niche womenswear label around a clear aesthetic and a direct online relationship with its customers.

Frequently asked questions

Where is Vive Maria from?

Vive Maria is a German label whose lingerie and loungewear are designed in a Berlin atelier.

What does Vive Maria sell?

Vive Maria sells vintage-inspired dresses, lingerie, loungewear, swimwear and accessories for women.

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