Olsen
Olsen is a German womenswear brand based in Hamburg, operated by Olsen Mode GmbH. It began with knitwear and shirts and now offers full womenswear collections with bags and accessories, sold through its own stores, retail partners and online.
| Company | Olsen Mode GmbH |
|---|---|
| Headquarters | Hamburg, Germany |
| First own store | Toronto, 2005 |
| Categories | Womenswear, bags, accessories |
| Website | olsenfashion.com |
What is Olsen?
Olsen is a womenswear brand from Hamburg, Germany, operated by Olsen Mode GmbH. The business traces its roots to the Hamburg merchant Alfred L. Wolff, whose company originally traded in food ingredients, and it remained in family ownership for much of its history.
History
Olsen opened a showroom in France in 2004 and began licensing bags, scarves and belts the same year. Its first own store opened in Toronto in 2005. The company was owned by the Veldhoven Group from late 2013 and was acquired by the financial investor Nord Holding in December 2016.
Products and positioning
The brand started with knitwear and shirts and expanded into complete wardrobes for women:
- Knitwear, shirts and blouses
- Blazers, skirts and trousers
- Outerwear
- Bags and accessories
Distribution
Olsen has combined a network of its own stores with wholesale to independent boutiques and department stores, at one point being present in around 30 countries, alongside its own online shop.
Why it matters
Olsen is a long standing example of the German mid market womenswear model that combines a branded store estate with broad wholesale distribution.
Frequently asked questions
Where is Olsen from?
Olsen is a German womenswear brand based in Hamburg.
What does Olsen sell?
Olsen sells womenswear such as knitwear, blouses, trousers and outerwear, along with bags and accessories.