STORY OF MINE
STORY OF MINE is a fair fashion label from Münster, Germany. It has relaunched as a concept store that combines selected fashion with dog accessories and coffee.
| Origin | Münster, Germany |
|---|---|
| Store | Spiekerhof 1, Münster |
| Relaunch | March 2026 |
| Focus | Dog accessories, coffee and selected fashion |
| Website | storyofmine.de |
What is STORY OF MINE?
STORY OF MINE is a German label from Münster in North Rhine Westphalia that built its name as a fair fashion brand. For much of its history it operated mainly through a showroom and online sales rather than a fully public shop.
History
In 2026 the brand relaunched under the name STORY OF MINE for dogs and friends. The new concept store opened on 14 March 2026 at Spiekerhof 1 in Münster's old town, close to the Prinzipalmarkt, and became the brand's first location fully open to the public.
Products and positioning
The relaunch changed the focus of the business. Dog accessories are now the centre of the offer, alongside a coffee bar, while a curated selection of fashion remains part of the range. The store is designed as a meeting place for dog owners and their friends as well as a shop.
- Dog accessories as the main category
- Coffee served on site
- A selected fashion offer rooted in the fair fashion origins of the label
Distribution
STORY OF MINE combines its Münster store with online sales.
Why it matters
The brand shows how a small fair fashion label can reposition around a lifestyle community and a physical meeting place, using a niche such as dog ownership to draw customers into a store that still carries fashion.
Frequently asked questions
Where is STORY OF MINE from?
STORY OF MINE is a label from Münster, Germany, known for fair fashion.
What does STORY OF MINE sell?
Its concept store sells dog accessories and coffee alongside a selection of fashion.